Self Reflection – Paul Bremmers

For this self reflection i will be using the personal business canvas.
Some questions i will have to change to fit the past tense.
I will also look back to my first blog-post and answer how it worked out.

Personal business model canvas

who were my key partners?
My key partners were mostly my team members:

  • Rob van Schooten
  • Gouhai Qu
  • Tudor Sisoe
  • Meda Moisa

We’ve got most of our feedback from our teachers Tim Roosen, Martijn Derkzen and Johannes de Boer. they were a valuable part in the setup stage of the company and product.

I also want to mention Harry Sanderink for giving us a budget to test 3D printing and the staff at the Fablab for their great help and insight.

My Key activities
In this project i feel like i was a jack of all trades.
I mostly created 3D models and together with Rob we created the 3D prototypes.
Other things that i’ve done include Acting, marketing Research, creating the business model canvas and Testing and helping redesign the product.


My Key resources
I’ve had allot of 3D modeling experience to put in this project and a cooperative mindset.
I believe I worked well in the group and helped my teammates out just like they helped me.

Value Provided
I designed 3D models for graphic use, concept actualization and 3D printing.
I provided knowledge and experience with 3D printing software that we used to create our prototypes.
Often or not I was helping other team mates, and looking up business information for the company. I believe i brought interesting ideas and criticism to the work process.

“Customer” Relationships (how i interacted)
I believe i interacted with my team mates and others in a respective and enthusiastic manner. I was not shy with asking questions to the team and teachers, and neither with my criticism.
I think our team interacted very well with each other and everyone had a equal standing and voice in the project.

My team knows me as a fun loving and energetic man, I’m sometimes a bit tardy but always make sure everything is there in the end.

Customers (who i helped)
I helped my team and potential customers in the future.

I gave my time and dedication to this project. I always tried to deliver good work and keep the spirits up.

What i got
I’ve got a smooth running project with equal minded teammates and an innovative product. I learned allot and got a good view of 3D printing that will help me in my next assignment, and future career choice.


Checking the first blog & learning goals
In the first blog i wrote that i wanted to learn more about 3D modeling and realistic rendering. In the end i didn’t learn about realistic rendering but I’ve got a great experience modelling products to scale and allot of insight in 3D printing.

I always thought 3D printing was very complicated and with an other project i ran into problems before I even started printing. This project helped me allot and gave me the confidence and knowledge i needed to finish my other project.

What went well

  • The division of tasks and sharing of documents always went clean and fast
  • The planning started rough but we were running a tight schedule in the end
  • The team had a good and warm vibe that made the work so much easier
  • 3D printing and prototyping went really well and gave us a better look at starting our own company

What could have gone better

  • The planning took a while to take shape
  • I need to try and create clear tasks for myself in the beginning of the project


I had a great time working in TwoTired. My teammates were great and I feel like we really got along. We got a clear task division and everything went pretty smooth.
I learned allot and am proud of what we have achieved.


Business model canvas

Business model canvas

Two Tired

Key Partners

who are our key partners?

The investor

The kick starter backers

Who are our key suppliers?

A 3d printing company or a mechanical engineering company.

Light blue-bean partnership

Which key resources are we acquiring from our partners?

Light bluebean will be delivering our most expensive component, the mechanical engineering / 3d printing company will deliver our housing/case.

Key Activities

what key activities do our value propositions require?

The production of our housing/case.

The assembly of the device.

Our distribution channels?

It’s very easy to sell from a Facebook page, we should also create our own website to sell our products on multiple platforms.
Afterwards we can expand by selling on sites like Ebay, and bike shops.

Revenue streams?

Our first Revenue will come from kick starter, hopefully giving us enough money to get the company running.
The next revenue stream will come from kick starter backers who were waiting to buy our product.

Afterwards our revenue will come from buyers on social media who come across our advertisements.

Key Resources

what key resources do our value propositions require?

Light blue beans, housing/cases that we 3D print or are pre-made for us.
We will need a soldering station wires and buttons to create the technical aspect.
We will need and maintain laptops or desktops to create our codes and function updates.

Customer relationships?

The basis will start with Kick starter, we must keep track of who backed us up and send them progress reports and messages when the product is available, discounts and upgrades.

We will need a Facebook page and twitter to reach as many people as possible and link them to our website.

Value Propositions

What value do we deliver to the customer?

We deliver a product that ensures more safety and a easy music browsing experience on the bike.

Which one of our customers problems are we helping to solve?

We will remove the pain of having to get your phone and unlocking it every time you want to change the music or settings.

What bundles of products and services are we offering to each segment?

If you buy the product you can create a account on our site that will allow you to download all our new updates and optional software that we deliver in the future.

Which customer needs are we satisfying?

Using Marlow’s pyramid: we are satisfying safety and self-actualization.

What is the minimum viable product?

A physical object that can connect to the phone and attach to the steering wheel.

Customer Relationships

how do we get, keep and grow customers?

The basis will start with Kick starter, we must keep track of who backed us up and send them progress reports and messages when the product is available, discounts and upgrades.

We will need a Facebook page and twitter to reach as many people as possible and link them to our website. Customers can create an account that will allow them to download all the software updates and optional software that we (and users) will create.

The accounts will get E-mails to notify them that new downloadable products are available, discounts and the latest news.

Which customer relationships have we established?

None yet, we will have our Kick starter page, Facebook page and website ready at the end.

How are they integrated with the rest of our business model?

Customers will be notified with all the news and special offers, they will have accounts and encourage them to create their own codes for the community.

How costly are they?

We want to make them available for the general public, we want to aim for a maximum of 50 euros.


How do other companies reach them now?

Other companies aim their products at sportsmen and bike enthusiasts. They sell mostly on their own sites and internet-distribution sites.

Which ones work best?

I think a combination of the channels is necessary to sell this product.
We need to reach the people and show them a product that they didn’t know they needed.

Which ones are most cost-efficient?

The free ones like a Facebook page and other social media are the most cost-efficient.

How are we integrating them with customer routines?

Social media campaigns will be the fastest and cheapest way to broaden our audiences.
The kick starter backers will like and share our product and the product will reach potential customers that are just doing their daily social media / internet browsing.

Customer Segments

for whom are we creating value?

For casual bike riders that listen to music on the bike.

Who are our most important customers?

Our kick starter backers, and bike shops that will make our product reach a wider audience.

Cost Structure

what are the most important costs inherent to our business model?

The most important and expensive cost will be the Light-blue-bean that is the basis of our product.

Which key resources are most expensive?

The Light-blue-bean is the most expensive part, the next one will be the housing/casing.

Which key activities are most expensive?

Programming new downloadable content will be the most expensive because we will need to pay wages for all the hours that the programmers put in.

Shipping and managing sales will also be expensive.

Revenue Streams

For what are our customers really willing to pay?
According to our survey, most people are willing to pay 10-20 euros.
This right now is the biggest problem, because the light blue-beans start at 22 euros if you buy them per 500 units.

We will have to look for cheaper options to realize this product.

For what do they currently pay?
Right now there is no similar product on the market.
Products that come close have more functionality and are aimed for bike enthusiasts and sportsmen. A product that was quite similar is being sold for 200 euros.

Second 3D model

The Design.
After Rob designed the model, I created the 3D models that we 3D printed the next day. I followed the design by the millimeters using the measuring tools in Maya.


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The slider.
I’ve had to take a little creative liberty at the slider, because the mechanism was a little unclear to me.




The changes.
The next day we met to 3D print. We talked trough the design and in Repetier Host we looked at the right angle to print the models.
We’ve made a change at the slider because we worried parts would break off.
We doubled the thickness of the walls and changed the height of the slider.


First 3D model

This is a quick 3D model that was according to the drawings of Rob.
It is meant as a basis that could be used to quickly switch different buttons and parts to have a idea of how the product would look.


In the future the model can be rendered properly so it can be used in advertisements and product posters.