What are our competitors in the market?
I’ve been doing desk-research on electronic bike computers and bluetooth phone conrollers.
Electronic bike computers are no competitor for us.
Most, if not all bike computers are marketed towards sports/bike enthousiasts and can only calculate how hard you’ve been biking, how many kilometers, weather, gps and such.
Our computer is meant for media usage, marketed towards everyone who rides a bike
Bike computers mostly come in 2 versions
pre installed (E-bikes)
I tried to look for devices that could control your mobile trough bluetooth.
But I could only find apps that would let you use your mobile to control other things, and not the other way around.
The thing that mostly overlaps are those handsfree earpods. Where you have a button for volume and often for next and previous song.
We were thinking of adding more functionalities.
we will have the music controls for your phone, and some analytics like speed, km and such.
We also talked about adding:
A new Competitor
A few days later I found a competitor that makes a product that resembles our idea.
The competitor is a Chinese company called Aoveise.
they sell a speaker we sell a controller
the phone will still be in your pocket instead of out in the open
Ours is also useable while not biking.
they can charge your phone
Ours will be smaller and better to carry around.
We target casual bikers, it’s more affordable, they target bike enthusiasts who are willing to spend allot of money.
We talked about having multiple functions like camera, light, speaker, horn.
But now we think it’s better to drop these functions, and focus on making our product simple and affordable.
Pains and Gains.
With our product we relieve multiple pains.
Our main goal is to make listening to music on the bike easier.
Today with touchscreen on phones you will need to take your phone out of your pocket, unlock it and select a new song and put it back again.
In cold weather you even need to remove your gloves to use your touchscreen.
We plan to alleviate that pain with our bluetooth connected controller. You will be able to pause, forward, skip and adjust the volume with the press of a button on your steering wheel.
Creating a much more pleasant music/biking experience.
By doing this we also limit the amount of distractions for the cyclist. Creating a safer environment for not only the cyclist but also for other people.